Dealing with your eCommerce catalog is troublesome. You could have a large number of SKUs to publish across a wide range of sales channels.
It’s simple for your item information to be disorderly and conflicting. It’s dreary and tedious to constantly refresh and deal with your information. Here’s a list of 7 regular difficulties of catalog processing:
Upgrading Products Constantly
The key success of catalog management is dependent on tasks like branding, marketing, operations and customer service. E-Commerce stores need to uninterruptedly update their products on the catalog to alter the new prices, updating citation of the products, introducing a new range of products, their availability etc. This activity takes away the time which needs to be invested in the revenue generating tasks for the platform.
Expanding Your Product Catalog
In the event your product catalog is a mess already, it is difficult to include more SKUs. You either need to go back and tidy up your SKUs, or you have to live with conflicting item data quality. This makes it hard for the merchants to increase their product catalog. They may not have the time or resources to fix these sorts of issues. It disheartens them from developing their business.
Product catalog management success depends upon merchandising, to meet these need vendors need to invest time in making their products elaborate impressive and customer ready. The retailers face challenges if they have to work on multiple platforms with various suppliers as the merchandising process becomes rigorous and meticulous. Finding and attracting the right audience who would end up buying the product is becoming difficult, as the online shoppers have increased awareness about products through social media. If you provide easy payment options and quality product content, it will lead to more conversions.
Multiple Channels Selling
E-commerce stores branding their products across multiple channels, face the challenge of listing their products simultaneously on different platforms. Different platforms or channels have different needs, and lack of uniformity in product listing perplexes the buyer. Product listing needs to be tailored in an efficient way as per the channel, giving the confidence to buyers. Shopping comparison of same products amid different platforms is performed, hence it mandatory to complete full product listing on all channels.
Maintaining Quality of Data
Sustaining the quality of data added to the platform is undoubtedly challenging if there are multiple channels involved. Product information might be insufficient or incorrect, spelling errors, data discrepancy, missing information or attributes, etc. which are bound to happen due to manual intervention involved in catalog management process. To create a pleasant shopping experience for the buyers, the product listing should be rich and consistent. Management of supplier data files becomes taxing due to lack of standardization in the product listing.
If E-commerce product catalog management cannot be managed internally, it should be outsourced to a specialist. Hiring right people of right skill set and choosing right channels with the latest technology will give you growth and standing.