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eCommerce Management

You are here: Home / Uncategorized / eCommerce Management

October 8, 2013 by Amit Sharma Leave a Comment

Ecommerce websites are quite popular these days. Ecommerce website is basically an online store where you can do shopping in a click and your product will come to your doorstep. On such website you need to do online payment or cash on delivery. Your back details will be safe. Today people are so much absorbed in work which leads in shortage of time and result the maximum usage of ecommerce website.

Do you know how to manage ecommerce websites to generate sales? There are few ways given below which tells you how to do ecommerce management. Just have a brief glance:

Optimise Image

Image optimization is very necessary to grab huge amount of audience on your ecommerce store. Images throw great impact on the viewers and on download speed of the website. Optimize the image with its size and quality. Make sure that the image should be less than 20kb they are often the key brand/category/product merchandising tools and replacing them with low quality images may impede sales in other ways.

Browser caching

Browser caching is very important for ecommerce management. Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network. This needs to be applied across all pages with static resources and is an important way to reduce the number of HTTP requests the more requests.

Enable Keep Alive

Enabling HTTP Keep-Alive or HTTP persistent connections allow the same TCP connection to send and receive multiple HTTP requests, thus reducing the latency for subsequent requests. The host domain should enable Keep-Alive for resources wherever possible.

Minimising Script

A check of the website can often reveal scripts that aren’t minimised. I’ve seen this most with CSS files. There are applications available that can be used to minimise JavaScript and CSS files.

Remove unnecessary Script

Script builds up over time even with good housekeeping. It’s sensible to undertake regular reviews to identify ‘dead’ code such as redundant HTML and remove this from the page. Removing or deferring style rules that are not used by a document avoids downloading unnecessary bytes and allow the browser to start rendering sooner. Unused CSS can easily be identified on webpages by running simple diagnostics using tools like the Google Developers diagnostic tool.

Minimise HTT Request

The more requests made by scripts, the longer it takes to load page content. One way to reduce requests is to convert image assets into sprites to reduce the total number of individual HTTP requests.

 Optimize Favicon

The favicon should be less than 1Kb in size and versioning should not be used, a small issue I’ve noticed on a few sites. Versioning results in downloading of the asset every time there is a deployment. It’s unlikely that the favicon will change that regularly.

Remove 404 errors

Remove 404 errors page because a page has a 404 doesn’t mean it should be given a 301 to another page – the most common error is to redirect a 404 URL to the homepage when the original page is no longer relevant e.g. product has been permanently removed from the catalogue.

These are few ecommerce management ways. Have a nice reading!

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