With the growing amount of resources and multiple options in the market, our demand for various things has also been increased. Looking at these demands the companies have evolved themselves into the e-commerce websites, where they promise to deliver what the customer demands to their doorsteps, which has also changed the customers behavior a lot.
And with the high competition in the market, every marketing company has established their online stores looking forward to provide the best facilities to the customer’s demand. But here the question arises that how these e-commerce stores can make their websites attractive, approachable and also reach to wide range of people while in the existence of their competitors.
How To List A Product On E-commerce Sites
As an Ecommerce manager, listing products on an Ecommerce site in India involves several steps that you need to follow to ensure that your products are displayed correctly and attractively to potential customers. Here are the steps you can follow:
Research the Ecommerce Site: Before you list your products, research the Ecommerce site where you plan to list them. Look at the product categories, pricing, and other details. Also, ensure that the site is compatible with your business model.
Register and Set up Your Account: You need to register and set up your account on the Ecommerce site. Follow the instructions provided by the site to create an account and verify your email address.
Provide Product Information: You need to provide detailed product information to the Ecommerce site, including product name, description, images, price, shipping details, and other relevant details. Ensure that the information is accurate and up-to-date.
Create Product Listing: Use the Ecommerce site’s tools to create a product listing. Provide product images and descriptions that are visually appealing and informative. Use keywords in your product title and description that are relevant to your product and will help potential customers find it easily.
Set up Payment and Shipping Options: You need to set up payment and shipping options for your products. Ensure that the options are convenient for your customers and are compatible with the Ecommerce site’s policies.
Publish the Listing: Once you have completed all the steps, publish the product listing on the Ecommerce site. Check that the listing is live and visible to potential customers.
Monitor Your Listing: Regularly monitor your product listing to ensure that it is up-to-date and accurate. Respond promptly to customer inquiries and address any issues or concerns.
Tips To Write E-Commerce Product Description
A gracefully written product description has the ability to move your potential buyers through your sales channel. By infusing ingenuity and item benefits into your item description, your store turns out to be more likely to convert the casual product surfer into a sale. While most customers settle on their buy choice looking at the item picture, the item description helps fill in the gap to decide if the item is an ideal choice for them. By instructing customers on the key advantages, extraordinary incentive, and offering a solution to an annoying issue, your item description can help drive more sales and build customer trust.
Below are some tips to write the best product descriptions:
Make It Easy to Read
The product description must be easily readable. Having precise 2-3 sentences that describe the product enables buyers to get the information fast so that they can make a purchase right away. Use bullet point to make it even easier to read.
Know Your Potential Buyers
If you are selling some unique products, you could use a touch of humor in it. The description should be lighthearted and playful as people buying those kinds of products are likely to appreciate an interesting product description. But remember that humor doesn’t go down well in every niche. For an instance, you would not like humor in certain products like life jackets, or other delicate issues. So, it is imperative that you understand your target audience.
Optimize Your Product Descriptions For Specific Keywords
Using tools like On-Page SEO Checker is the best way to optimize your product descriptions for keywords. You will need to utilize relevant keywords for a particular product. For an instance, let’s say you deal in makeup brushes; you have to be precise like ‘round eye shadow brush’ or ‘fan-shaped highlighter brush’.
Tell A Story About Your Product
The story could include why your potential buyer must have this product to resolve a particular issue. Or it may include the product benefits that draw your buyers in.
A/B Test It
Make sure you A/B test your item descriptions. Try different lengths, formats, words, etc. A/B testing the product descriptions will enable you to make your Amazon product page better in order to boost conversions.
Spell check your product description to make sure there are no grammatical mistakes. You can utilize speck-check tools to steer clear of spelling mistakes.
Provide All The Necessary Details
Ensure that buyers have the facts they have to know purchase a product. For an instance, if you are offering clothing items, size chart and material specs can assist customers in buying that item. In the event that you offer phones, you will need to guarantee you list every single specs of the phone.
Think about your buyers. Think how you can make her/his life easier, more pleasurable or richer. Stop writing vague statements. That is how you entice your customer to purchase your product.
Factors To Look To Write A SEO Friendly Product Description
Focus on the Key Features: E-commerce websites has the very challenging competition in the market. Similarly, the business owners need to come up with the new and advance features to beat their competitors in the market. If you put more functionality for the customers, but forget to obtain the advantages by not highlighting the key features. So that’s why it becomes important to describe the key selling points in your product description.
Understanding of the product: Without having the complete knowledge of the product, you may not be able to understand the product completely and what are its features and specifications. So it is necessary to first gain the complete knowledge of the product to describe the features of the product at its best which the customer is looking for. It also involves the understanding of why the product is being manufactured or developed.
Product descriptions with specific keywords require you to have the detailed understanding of the product before writing for it.
Write for targeted Audience: Every product is manufactured after setting up in mind that who will be the target audience for that product or who will buy it? And it is up to you that how fast you realize your target audience before writing the e-commerce product description as the targeted keywords will also be based upon the targeted audience. Always the product description depends upon the behaviour of the targeted audience and what are they interested in.
User-friendly Language: The word selection for writing the description of the product is very sensitive and may depend upon the target audiences. The writing skills of every individual are different from the other. You need to take care of the words you’re using that it should be relatable for a common user, thus, need to write simple language. Whether a professor is reading it or a school child, it should be readable for both.
Strategic Keywords: Must ensure that unnecessary use of the keywords will ultimately affect your website ranking. The search engines are smart enough to scan your description whether it makes any sense to relative product or not, otherwise drop it down in the list. Must take care of.