E-commerce industry is flourishing at a rapid pace. It provides a potential market for various sellers to sell their goods at reasonable prices and increased profits. Therefore, it is necessary for all the sellers and companies performing marketing online and operating in the field of e-commerce to keep an eye on the prices and activities of the competitor firms. This is because it helps a particular seller or company to work harder and perform better than the competitor firm so that more and more profit can be earned. Also, another motive is to gain and maintain more number of customers and build goodwill in the e-commerce market.
Well, the basic advantage of monitoring the prices of the products of the competitor firm is increased sales and consequently increased earning capacity of the company and this shall be beneficial for the company in the following ways:
- It induces the sellers to work faster and better than the competitors
- It fetches more customers as the product is new and enhanced
- It brings new and innovative marketing techniques into the business
- It insists the seller to think of new strategies so as to produce better products than other firms dealing in the same field
- It lets the seller to discover his hidden capabilities while performing marketing and promotional activities.
- It gives an opportunity to the seller to expand his or her business.
All this when mixed up and performed step by step leads to greater profit margins for the company and also allows the seller to grab the opportunities like growth opportunities, innovative ideas into the business, operating on a larger scale, and so on. All these benefit the firm in different ways and this changes the phase of the existing business completely. Moreover, it makes the foundation as well as base of the business strong, to a great extent, extending it further.