Content writing whole depends on the natural way of inscribing content on the site because it is language which will describe your services. Another crucial point is, its links people, language groups, so be aware of linguistic parameter, suppose you depict content in English, it should be within the limit of speaking community. As English developed in various Pidgins and creoles even mix with regional dialects, it want to stress to one should write with native like control; if you succeed in doing so , you will definitely get a bunch of traffic, directly coming from English speaking community.
Above though could be best one for the firm who sell globally, as been a multinational firm it should be consider as a vital factor to publicize the brand, I also stress to use standard daily usage words, it make a regional touch. Believe me when you write in such a way, people probably think over it, and it might not be a chance that they become a potential customer’s.
I talked above solely for the entrepreneur who wants to sell globally. Language is always been a barrier, in order to communicate to publicize one self, on have to attribute his / her language in the content, when they can understand what you are selling, offering services and all this is not certain.
So use good grammar with a little bit vernacular words, if selected brand, which are tending to sell, have that, add it in your description, all this will enhance LSI keywords in the content and believe me LSI is a future of content writing.