The boost in global eCommerce is truly astonishing, to say the least. eCommerce is progressing at a fast pace. Therefore, it is of utter significance that you stay in the loop with the most current online shopping trends ā so youāll have the option to keep increasing sales while staying ahead of your competitors. Everyone shops online nowadays and as a business owner, you want to capture this growing market.
You will find 5 eCommerce trends that will define the future of online stores below:
Integrate Chatbot
Chatbots are really in these days. Increasingly more eCommerce sites are embracing the utilization of Chatbots to better serve their customers. Chatbots helps by making it simple for you to sell and for purchasers to pick and order services and products. Customers additionally love to use it.
Better Product Images & Videos.
One great approach is to add higher quality content to your eCommerce site is by including a 360 degree image that clearly shows your product. Besides, you can include an animated GIF, which can highlight all the incredible features of various products.
Surely, this is something that individuals are increasingly searching for and if that doesnāt do the trick, you have the extra advantage of putting such content on your YouTube channel and drive in more traffic to your site.
Always post original photos and do stay away from low-quality photos, as they can make your brand appear substandard.
Adoption of Visual search
Visual search is making progress in the realm of eCommerce. When a user searches for related terms, it shows screenshots and photos as search results on the web. It is helpful for eCommerce niches that utilize pictures, for example, fashion, home dƩcor, electronics, and real estate.
Searches By Voice
This year Voice Search is undeniably going to truly take off with Alexa and Google Assistant being increasingly relevant and utilized by individuals regularly. At present, roughly 20% of Google searches done on cell phones use Voice for their searches. For previous couple of years, thereās been a boost in the usage of voice-activated devices, for example, ā Google Home and Amazon Echo, which is a clear sign that Voice Search is becoming a top choice in the eCommerce world.
When you consider the boost in mobile eCommerce ā the optimization of your online store for voice searches will turn into an unquestionable requirement this year.
Better Payment Options
Not having enough payment options on your e-commerce sites can cause more and more shopping cart abandonments. Hence, you need more payment options for your customers. Include all the latest payment gateways that the top e-commerce companies are using so that people are encouraged to shop more from your website.
There are numerous other growing eCommerce trends, yet we feel that these are the best five that you should concentrate on to keep your eCommerce store growing and offering customers the latest features during their shopping experience.
Tips To Boost Sales On Ecommerce Platform In Festival Season
The Big Indian Festive Season is here with attractive discounts on everything from apparel, footwear, accessories, electronics, furniture, household appliances and so much more. The reason for this sudden push in the marketplace is straightforward ā buyers purchase more during the festive period. Whatās more, when the rise in sales is definite, then putting the best foot forward is only natural for the eCommerce stores.
Thus, we are listing top effective ways to increase online sales during the festive season.
Include Offers & Discounts
While every other online store, including the big companies, will do āfestive saleā, we recommend you do the same as well. It is the best way to get noticed during this time.
Hold Social Media Contests
Arranging a fantastic social media contest is a must during this festive season to attract more customers. Here, we highly recommend that you conceptualize well on some cool contest ideas. The more innovative the contest, the more traction it will gain.
Surprise Gift With Every Purchase
Add a special surprise gift with every order you get this festive season. This could be a discount voucher for the next buy or even a little āThank Youā gifts. Keep in mind the key here is to make this addition (regardless of how little) memory for the client. Also, you can make new designs for those special vouchers or make sure the gifts are creative too.
Customized Packaging
As a festive season perk, you can offer to gift-wrap the orders in unique packs. This wonāt only make your customers order gifts online yet, in addition, make your brand that stands out in a sea of e-commerce stores.
Share Your Customersā Positive Stories on Social Media
While you are really focusing on getting more customers, we give you a basic trick to impact the new purchasers and boost your online eCommerce sale. Utilize your current customer base as people who will boost your sales by word-of-mouth. Send out special e-mails to your existing loyal customers to share their stories on how items purchased from your online store turned into a part of their happy festive memories.
People will emotionally connect to these stories and hence will serve as an indirect referral for your new customers.
Help Your Customer
Finally and above all, work to improve your customer serviceā do all you can to make it your priority. You just cannot afford to displease customers.
All queries and complaints should be replied promptly. There is no space for specialized discrepancies in customer care. Keep in mind one agitated client can accomplish more damage to your brand image that you have gone through years in building. In this way, pull up your socks and gear up for the most exhilarating and challenging time of your business.
As eCommerce platforms in India deck up for the festive sale time, you have these cool ways to be seen as well as cash on the festive time shopping spree of people.
Follow the Above steps that help you to increase your eCommerce business in this festive season.
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